
A new study released by Hitwise determined that younger, poorer people are more likely to use Yahoo! Search while those who are “better off” use Google. The study only looked at Google and Yahoo! but we’re more than sure that Ask.com has the mentally retarded and drug addict audience locked down.
From the article:
The graph [above] demonstrates “Online Representation” based on demographic types. The Y axis represents Yahoo, the X axis Google, with the higher the number, the more that particular group of users uses each service. Yahoo is strong in “struggling societies,” “blue collar backbone,” and “remote America,” where as Google obtains higher use in “small town contentment,” “affluent suburbia,” and “upscale America.” The size of each circle represents how many in each group have spent $500+ online.
… from Tech Crunch
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